Thursday, June 14, 2007

Hot deal at Signature

Signature Theatre Company announced yesterday that its wildly successful Ticket Initiative will continue for the next four years -- and coincide with four years of pretty amazing programming. (Okay, three years as I don't think this year is all that exciting.)

The big news is that all seats will be only $20 - and for $20 you can see Chuck Mee's plays, plus an Ablee play (2007-2008) followed by a year dedicated to the Negro Ensemble Company (2008-2009), and a season devoted to Suzan-Lori Parks (2009-2010) and finally, one devoted to Tony Kushner (2010-2011).

I think that's amazing. Bravo to Signature for both having the guts to pursue funding for this initiative and for announcing these terrific playwrights to go with the low price. Frankly, they could do Albee, Parks and Kushner, as well as the Negro Ensemble plays for full price and save themselves the headache of finding the underwriters...

This is a great example of a theatre pursuing what's right versus what is commercial or good for the artistic director's ego. I'm officially a fan.

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